Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

Food Policy

Volumn 32, Issue 4, 2007, Pages 480-495

  Beverland, Michael ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Branding; Marketing; New Generation Cooperatives; New Zealand

Indexed keywords

AGRICULTURAL COOPERATIVE; MARKET DEVELOPMENT; MARKETING; SUSTAINABLE DEVELOPMENT;

AUSTRALASIA; NEW ZEALAND;

EID: 34147178380     PISSN: 03069192     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodpol.2006.10.004     Document Type: Article

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