Repositioning New Zealand Venison: From Commodity to Brand

Australasian Marketing Journal

Volumn 13, Issue 1, 2005, Pages 62-67

  Beverland, Michael B ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Branding; Business to business; Market Orientation

Indexed keywords

EID: 34147148691     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(05)70068-9     Document Type: Article

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