Simply captivating: Understanding consumers' attitudes toward the cinema as an advertising medium

Journal of Advertising

Volumn 36, Issue 1, 2007, Pages 81-94

  Phillips, Joanna ^a   Noble, Stephanie M ^b  

^a WESTERN KENTUCKY UNIVERSITY   (United States)

^b UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34047098409     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360106     Document Type: Article

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