Assessing the influence of retail buyer variables on the buying decision‐making process

European Journal of Marketing

Volumn 36, Issue 11-12, 2002, Pages 1327-1343

  da Silva, Rui ^a   Davies, Gary ^a   Naudé, Pete ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Decision making; Purchasing; Retail trade

Indexed keywords

EID: 84921799641     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210445209     Document Type: Article

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