Marketing to China's youth: A cultural transformation perspective

Business Horizons

Volumn 47, Issue 6, 2004, Pages 41-50

  Gong, Wen ^a   Li, Zhan G ^b   Li, Tiger ^c  

^a MORGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SAN FRANCISCO   (United States)

^c FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 5744249274     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2004.09.007     Document Type: Article

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