Marketing Education on the Internet: A World Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University

Journal of Marketing Education

Volumn 19, Issue 3, 1997, Pages 56-65

  Canzer, Brahm ^a  

^a JOHN ABBOTT COLLEGE   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013389773     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539701900306     Document Type: Article

References (10)

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3. Harasim, L., R. Hiltz, L. Teles, and M. Turoff (1995). Learning Networks: A Field Guide to Teaching and Learning Online. Cambridge. MA: MIT Press.
4. Holmberg, B. (1986). Growth and Structure of Distance Education. London: Croom Helm.
5. Mitchell, P. David (1989). "The Future of Educational Technology Is Past."Canadian Journal of Educational Communication, 18 (Winter): 3-27.
6. McCombs, Barbara (1986). "The Instructional Systems Development (ISD) Model: A Review of Those Factors Critical to Its Successful Implementation."Educational Communication and Technology, 34 (2): 67-81 ERIC no. EJ349601, Clearinghouse no. IR516422.
7. Pask, G. (1975). Cybernetics of Human Learning and Performance. London: Hutchison and Company.
8. Race, P. (1989). The Open Learning Handbook. London: Kogan Page.
9. Rowntree, D. (1990). Teaching through Self-Instruction, London: Kogan Page: New York: Nichols Publishing.
10. Shapiro, Stanley J., William D. Perreault Jr., and E. Jerome McCarthy (1996). Basic Marketing: A Global-Managerial Approach. 8th Canadian ed.Toronto: Richard D. Irwin.