Enhancing involvement and skills with a student-Led method of case analysis

Journal of Marketing Education

Volumn 18, Issue 3, 1996, Pages 25-34

  Dröge, Cornelia ^a   Spreng, Richard ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007267672     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539601800304     Document Type: Article

References (14)

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