Structural modeling in marketing: Some future possibilities

Marketing Science

Volumn 25, Issue 6, 2006, Pages 622-624

  Punj, Girish ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Behavioral theory; Marketing models; Structural models

Indexed keywords

EID: 33847033830     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0186     Document Type: Article

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