Econometric models for marketing decisions

Journal of Marketing Research

Volumn 42, Issue 1, 2005, Pages 1-3

  Wittink, Dick R ^a  

^a YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 14844300187     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.42.1.1.56893     Document Type: Review

References (8)

1. Bronnenberg, Bart J., Peter E. Rossi, and Naufel Vilcassim (2005), "Structural Modeling and Policy Simulation," Journal of Marketing Research, 42 (February), 22-26.
2. Buzzell, Robert D. (1964), "Predicting Short-Term Changes in Market Share as a Function of Marketing Strategy," Journal of Marketing Research, 1 (August), 27-31.
3. Franses, Philip Hans (2005), "On the Use of Econometric Models for Policy Simulation in Marketing," Journal of Marketing Research, 42 (February), 4-14.
4. Kadiyali, Vrinda (1996), "Entry, Its Deterrence, and Its Accommodation: A Study of the U.S. Photographic Film Industry," Rand Journal of Economics, 27 (3), 452-78.
5. Van Heerde, Harald J., Mamik G. Dekimpe, and William P. Putsis Jr. (2005), "Marketing Models and the Lucas Critique," Journal of Marketing Research, 42 (February), 15-21.
6. _, Peter S.H. Leeflang, and Dick R. Wittink (2004), "Decomposing the Sales Promotion Bump with Store Data," Marketing Science, 23 (Summer), 317-34.
7. Villas-Boas, J. Miguel and Ying Zhao (2005), "Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace," Journal of Marketing Research, 42 (February), 83-95.
8. Wittink, Dick R. (2004), "Journal of Marketing Research: 2Ps," Journal of Marketing Research, 41 (February), 1-6.