Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995-2002)

Journal of Economics and Business

Volumn 59, Issue 2, 2007, Pages 163-180

  Requena Silvente, Francisco ^a   Walker, James ^b  

^a UNIVERSITY OF VALENCIA   (Spain)

^b UNIVERSITY OF READING   (United Kingdom)

Author keywords

Advertising rivalry; Automobiles

Indexed keywords

EID: 33846489601     PISSN: 01486195     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jeconbus.2006.03.002     Document Type: Article

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