Beggar-Thy-Neighbor advertising: Theory and application to generic commodity promotion programs

American Journal of Agricultural Economics

Volumn 83, Issue 4, 2001, Pages 888-902

  Alston, Julian M ^a,b   Freebairn, John W ^c   James, Jennifer S ^d  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b Giannini Foundation of Agricultural Economics   (United States)

^c UNIVERSITY OF MELBOURNE   (Australia)

^d PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Cooperatice and noncooperative solutions; Excessive advertising; Mandated commodity promotion programs; U.S. beef and pork

Indexed keywords

ADVERTISING; COMMODITY MARKET; FOOD INDUSTRY; THEORETICAL STUDY;

UNITED STATES;

EID: 0035663789     PISSN: 00029092     EISSN: None     Source Type: Journal    
DOI: 10.1111/0002-9092.00217     Document Type: Article

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