Advertising, quality and sales

Applied Economics

Volumn 34, Issue 4, 2002, Pages 431-438

  Paton, David ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; MARKETING; QUALITY CONTROL;

EID: 0036152227     PISSN: 00036846     EISSN: None     Source Type: Journal    
DOI: 10.1080/00036840110046025     Document Type: Article

References (15)

1. Estimates of dynamic models with error components
2. Some tests of specification for panel data: Monte Carlo evidence and an application to employment equations
3. Brand's quality levels, prices and advertising outlays: Empirical evidence on signals and information costs
4. Innovation and the evolution of market structure
5. The sales and competitive effects of styling and advertising practices in the US auto industry
6. The durability of advertising revisited
7. A natural experiment of the effect of advertising on sales: The SASOL case
8. Who advertises prices?
9. Advertising and firm performance: Some new evidence from United Kingdom firms
10. Estimating continuous time advertising-sales models
11. Inter-industry studies of structure and performance
12. Advertising in consumer goods industries: Durability economies of scale and heterogeneity