The competitive effects of advertising in the US automobile industry, 1970-94

International Journal of the Economics of Business

Volumn 7, Issue 3, 2000, Pages 245-261

  Greuner, Matthias R ^a   Kamerschen, David R ^b   Klein, Peter G ^c  

^a BIELEFELD UNIVERSITY   (Germany)

^b UNIVERSITY OF GEORGIA   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

Advertising; Automobile Industry; Competition; Entry Barriers; Information

Indexed keywords

EID: 0000040064     PISSN: 13571516     EISSN: 14661829     Source Type: Journal    
DOI: 10.1080/13571510050197177     Document Type: Article

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