Discriminant analyses of field sales force adoption of wireless technologies

International Journal of Mobile Communications

Volumn 5, Issue 1, 2007, Pages 32-47

  DelVecchio, Susan ^a   Seeman, Elaine ^a  

^a EAST CAROLINA UNIVERSITY   (United States)

Author keywords

Customer driven; Innovation diffusion theory; M business; Marketing strategy; Organisational adoption; Profit driven; Sales force automation; Strategic differences; Wireless technology adoption

Indexed keywords

CELLULAR TELEPHONE SYSTEMS; CUSTOMER SATISFACTION; MOBILE COMPUTING; SALES; SOCIETIES AND INSTITUTIONS; TECHNOLOGY TRANSFER;

INNOVATION DIFFUSION THEORY; M-BUSINESS; MARKETING STRATEGY; ORGANIZATIONAL ADOPTION; SALES FORCE AUTOMATION; STRATEGIC DIFFERENCES; WIRELESS TECHNOLOGY ADOPTION;

WIRELESS TELECOMMUNICATION SYSTEMS;

EID: 33846136450     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2007.011488     Document Type: Article

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