Wireless sales force automation: Concept and cases

International Journal of Mobile Communications

Volumn 3, Issue 4, 2005, Pages 411-427

  Walker, Brett ^a   Barnes, Stuart J ^b  

^a CIRANO   (Canada)

^b VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Food industry; Mobile; Sales force automation; Strategic impact; Wireless

Indexed keywords

AUTOMATION; FOOD PRODUCTS PLANTS; INFORMATION MANAGEMENT; INFORMATION TECHNOLOGY; INTERNET; MANAGEMENT INFORMATION SYSTEMS; SALES; SOCIETIES AND INSTITUTIONS; WIRELESS TELECOMMUNICATION SYSTEMS;

FOOD INDUSTRY; MOBILE; SALES FORCE AUTOMATION; STRATEGIC IMPACT;

ELECTRONIC COMMERCE;

EID: 20144363239     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2005.007025     Document Type: Article

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