The case for greater agency involvement in strategic partnerships

Journal of Advertising Research

Volumn 43, Issue 4, 2003, Pages 346-352

  Harris, Judy ^a   Taylor, Kimberly A ^b  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846030105     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030435     Document Type: Article

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