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Volumn 33, Issue 1, 2007, Pages 43-56

Systematic and heuristic processing of majority and minority-endorsed messages: The effects of varying outcome relevance and levels of orientation on attitude and message processing

Author keywords

Attitude change; Cognitive and motivational tasks; Majority influence; Message elaboration; Minority influence; Social influence

Indexed keywords

ADULT; ARTICLE; ATTITUDE; COGNITION; CULTURAL ANTHROPOLOGY; ETHNOLOGY; FEMALE; HUMAN; HUMAN RELATION; MALE; MINORITY GROUP; MOTIVATION; PERIODICITY; PILOT STUDY; QUESTIONNAIRE;

EID: 33845588743     PISSN: 01461672     EISSN: 15527433     Source Type: Journal    
DOI: 10.1177/0146167206294251     Document Type: Article
Times cited : (51)

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