Differentiating your e-business with cause marketing

Journal of Internet Commerce

Volumn 3, Issue 3, 2004, Pages 15-39

  Nowak, Linda I ^a   Newton, Sandra K ^b   Thompson, Karen J ^a  

^a SONOMA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

Behavioral intentions; Brand equity; Cause marketing; Corporate sponsorships; E business; Non profits; Reputation

Indexed keywords

EID: 33751333354     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1300/J179v03n03_02     Document Type: Article

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