Leading or following? A theoretical analysis of political marketing postures

Journal of Political Marketing

Volumn 5, Issue 3, 2006, Pages 29-46

  Henneberg, Stephan C M ^a,b  

^a UNIVERSITY OF BATH   (United Kingdom)

^b UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Competitive positioning; Political market orientation; Political marketing; Political postures; Public opinion

Indexed keywords

EID: 33751331664     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v05n03_02     Document Type: Review

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