Long-term performance of political parties: Towards a competitive resource-based perspective

Journal of Political Marketing

Volumn 5, Issue 3, 2006, Pages 71-92

  Lynch, Richard ^a   Baines, Paul ^a   Egan, John ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Long term performance; Political marketing; RBV; Sustainable competitive advantage

Indexed keywords

EID: 33751321388     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v05n03_04     Document Type: Review

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