Research design and data analysis in realism research

European Journal of Marketing

Volumn 40, Issue 11-12, 2006, Pages 1194-1209

  Sobh, Rana ^a   Perry, Chad ^b  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

Data analysis; Design; Research

Indexed keywords

EID: 33750443641     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610702777     Document Type: Article

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