Crisis management in real time: How to successfully plan for and respond to a crisis

Journal of Promotion Management

Volumn 12, Issue 3-4, 2006, Pages 63-97

  Massey, Joseph Eric ^a   Larsen, John P ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b Larsen Consulting   (Canada)

Author keywords

Crisis communication; Crisis leadership; Crisis management; Crisis plans; Organizational reputation

Indexed keywords

EID: 33749480639     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v12n03_06     Document Type: Article

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