Application of projective techniques in an e-business research context: A response to'Projective techniques in market research - Valueless subjectivity or insightful reality?'

International Journal of Market Research

Volumn 48, Issue 5, 2006, Pages 551-573

  Ramsey, Elaine ^a,c   Ibbotson, Patrick ^a   McCole, Patrick ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b QUEEN'S UNIVERSITY BELFAST   (United Kingdom)

^c UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749343863     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800506     Document Type: Article

References (34)

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