The antecedents of brand switching, brand loyalty and verbal responses to service failure

Advances in Services Marketing and Management

Volumn 5, Issue C, 1996, Pages 127-151

  Dubé, Laurette ^a   Maute, Manfred ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 85015534452     PISSN: 10675671     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1067-5671(96)05054-8     Document Type: Article

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