Using a multi-method qualitative approach to examine collaborative relationships

Qualitative Market Research

Volumn 9, Issue 4, 2006, Pages 389-403

  Palakshappa, Nitha ^a   Gordon, Mary Ellen ^b  

^a MASSEY UNIVERSITY   (New Zealand)

^b Market Truths Ltd ^*  (New Zealand)

Author keywords

Joint ventures; Partnership; Qualitative research; Research methods; Strategic alliances

Indexed keywords

EID: 33748747874     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750610689104     Document Type: Article

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