Strategic Alliance Evaluation: Comparing Theoretical Prescriptions and Managerial Practice

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 255-260

  Gordon, Mary Ellen ^a   Clemens, Mark ^a   Carrick Leslie, Sarah ^a   Sinclair, Robert ^a   Viedma, Carla ^a  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

Author keywords

Alliance Performance; International Joint Venture; Resource Dependence Theory; Strategic Alliance; Strategic Perspective

Indexed keywords

EID: 33748742084     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-13078-1_85     Document Type: Chapter

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