Marketing management, market strategy and strategic management: Domain realignment and redefinition

Journal of Strategic Marketing

Volumn 5, Issue 1, 1997, Pages 50-62

  Piercy, Nigel F ^a   Harris, Lloyd C ^a   Peters, Linda D ^a   Lane, Nikala ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Marketing; Marketing education; Marketing training; Strategic management

Indexed keywords

EID: 84981555192     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525497346866     Document Type: Article

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