How "psychological" should economic and marketing models be?

Journal of Marketing Research

Volumn 43, Issue 3, 2006, Pages 341-344

  Ho, Teck H ^a   Lim, Noah ^b   Camerer, Colin F ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

^c CALIFORNIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748543246     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.3.341     Document Type: Review

References (16)

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