Things that go bump in the mind: How behavioral economics could invigorate marketing

Journal of Marketing Research

Volumn 43, Issue 3, 2006, Pages 337-340

  Johnson, Eric J ^a  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748554169     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.3.337     Document Type: Review

References (12)

1. Camerer, Colin, Teck-Hua Ho, and Juin-Kuan Chong (2004), "A Cognitive Hierarchy Model of Games," Quarterly Journal of Economics, 119 (3), 861-98.
2. Costa-Gomes, Miguel, Vincent P. Crawford, and Bruno Broseta (2001), "Cognition and Behavior in Normal-Form Games: An Experimental Study," Econometrica, 69 (5), 1193-1235.
3. Gabaix, Xavier and David Laibson (in press), "Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets," Quarterly Journal of Economics.
4. _, _, Guillermo Moloche, and Stephen Weinberg (in press), "Information Acquisition: Experimental Analysis of a Boundedly Rational Model," American Economic Review.
5. Gourville, John T. (2005), "The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace," working paper, Division of Research, Harvard Business School.
6. Hastie, Reid and Robyn M. Dawes (2001), Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making. Thousand Oaks, CA: Sage Publications.
7. Ho, Teck H., Noah Lim, and Colin F. Camerer (2006), "Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics," Journal of Marketing Research, 43 (August), 307-331.
8. Johnson, Eric J., Colin F. Camerer, Sankar Sen, and Talia Rymon (2002), "Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining," Journal of Economic Theory, 104 (1), 16-47.
9. _, Simon Gaechter, and Andreas Herrmann (2006), "Exploring the Nature of Loss Aversion," IZA Discussion Paper No. 2015, [available at http://ssrn.com/abstract=892336].
10. O'Donoghue, Ted and Matthew Rabin (2001), "Choice and Procrastination," Quarterly Journal of Economics, 116 (1), 121-60.
11. Rubenstein, Ariel (1982), "Perfect Equilibrium in a Bargaining Model," Econometrica, 50 (1), 97-110.
12. Tversky, Amos and Daniel Kahneman (1991), "Loss Aversion in Riskless Choice: A Reference-Dependent Model," Quarterly Journal of Economics, 106 (4), 1039-1061.