Modeling the effects of culture-related variables on the attitude towards advertising: A USA-Russia-Iran study

Journal of East-West Business

Volumn 12, Issue 2-3, 2006, Pages 39-59

  Mikhailitchenko, Andrei G ^a   Whipple, Thomas W ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

Advertising; Cross cultural study; Factor analysis; Regression analysis

Indexed keywords

ADVERTISING; FACTOR ANALYSIS; MARKETING; MODELING; REGRESSION ANALYSIS;

ASIA; EURASIA; IRAN; MIDDLE EAST; NORTH AMERICA; RUSSIAN FEDERATION; UNITED STATES;

EID: 33747223021     PISSN: 10669868     EISSN: 15286959     Source Type: Journal    
DOI: 10.1300/J097v12n02_03     Document Type: Article

References (77)

1. Abernethy, A., & Frantce, G. (1996). The Information Content of Advertising: A Meta-analysis. Journal of Advertising, 25(1), 1-17.
2. Albers-Miller, N., & Gelb, B. (1996). Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries. Journal of Advertising, 25 (4), 57-70.
3. Al-Thakeb, F. (1986). Urbanization and its Impacts Upon Family Relationships in the Arab World: Presentation and Evaluation of Research Works in this Area. Journal of the Social Sciences, 14 (Winter), 209-223.
4. Andrews, J., Durvasula, S., Lysonski, S., & Netermyer, R. (1993). Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General. Journal of Consumer Research, 19 (4), 626-636.
5. Backhaus, K., Muhlfeld, K., & Van Doorn, J. (2001) Consumer Perspectives on Standardization in International Advertising: A Student Sample. Journal of Advertising Research, 41(5), 123-141.
6. Bakhtiari, S., & Sanaie, A. (1999). Islamic Countries and International Food Commodity Markets. Journal of International Marketing & Marketing Research, 24(3), 137-144.
7. Bartos, R., & Dunn, T. (1976). Advertising and Consumers. American Association of Advertising Agencies.
8. Bauer, R., & Greyser, S. (1968). Advertising in American: The Consumer View. Boston, MA: Harvard University.
9. Brown, B.A., & Brown, D.J. (1993). Using Students as Subjects in Research on State Lottery Gambling. Psychological Reports, 72(3), 1295-98.
10. Calfee, J., & Ringold, D. (1994). The Seventy Percent Majority: Enduring Consumer Beliefs About Advertising. Journal of Public Policy & Marketing, 13(2), 228-238.
11. Cattell, R.B. (1958). Extracting the Correct Number of Factors in Factor Analysis. Educational and Psychological Measurement, 18, 791-837.
12. Cronbach, L.J. (1951). Coefficient Alpha and the Internal Structure of Tests. Psychometrica, 16, 297-334.
13. Douglas, S., & Craig, C. (1995). Global Marketing Management. New York, NY: McGraw-Hill.
14. Durand, R., & Lambert, Z. (1985). Alienation and Criticisms of Advertising. Journal of Advertising, 14(3), 9-17.
15. Durvasula, S., & Lysonski, S. (1993). Cross-cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles. Journal of Consumer Affairs, 27(1), 55-66.
16. Fahad, S., & Kiran, K. (2000). A Content Analysis of Magazine Advertisements from the United States and the Arab World. Journal of Advertising, 29(3), 69-83.
17. Fernandez, D., & Carlson, D. (1997). Hofstede's Country Classification 25 Years Later. Journal of Social Psychology, 137(1), 43-55.
18. Fiske, S., & Taylor,S. (1984). Social Cognition. Reading, MA: Addison-Wesley.
19. Geertz, C. (1973). The Interpretation of Culture. New York: Basic Books.
20. Hall, E. (1959). The Silent Language. Greenwich, CT: Fawcett.
21. Hall, E. (1976). Beyond Culture. Garden City, NY: Anchor Press.
22. Haller, T.F. (1974). What Students Think of Advertising. Journal of Advertising Research, 14(1), 33-41.
23. Han, S., & Shavitt, S. (1994). Persuasion and Culture: Advertising Appeals in Individualistic and Collectivist Societies. Journal of Experimental Social Psychology, 30(4), 326-350.
24. Hennart, J-F., & Zeng, M. (2002). Cross-Cultural Differences and Joint Venture Longevity. Journal of International Business Studies, 33(4), 699-717.
25. Hofstede, G. (1980). Culture's Consequences: International Differences in Work-Related Values. Beverly Hills, CA: Sage Publications.
26. Hofstede, G. (1993). Cultural Constraints in Management Theories. Academy of Management Executive, 7(1), 81-94.
27. Hofstede, G. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations-2nd ed Thousand Oaks, CA: Sage Publications.
28. Hsieh, M. (2002). Identifying Brand Image Dimensionality and Measuring the Degree of Brand Globalization: A Cross-National Study. Journal of International Marketing, 10(2), 46-68.
29. Jan-Benedict, E., & Steenkamp, M. (2001). The Role of National Culture in International Marketing Research. International Marketing Review, 18(1), 30-45.
30. James, W.L., & Sonner, B.S. (2001). Just Say No to Traditional Student Samples. Journal of Advertising Research, 41(5), 63-72.
31. Javalgi, R., Cutler, B., & White, S. (1994). Print Advertising in the Pacific Basin. International Marketing Review, 11(6), 48-65.
32. Kates, S.M., & Shaw-Garlock, G. (1999). The Ever Entangling Web: A Study of Ideologies and Discourses in Advertising to Women. Journal of Advertising, 28(2), 33-49.
33. Kellaris, J., & Rice, R. (1993). The Influence of Tempo, Loudness, and Gender of Listener on Responses to Music. Psychology and Marketing, 10(1), 15-29.
34. Kempf, D., Palan, K., & Laczniak, R. (1997). Gender Differences in Information Processing Confidence in an Advertising Context: A Preliminary Study. Advances in Consumer Research, 24, 443-449.
35. Lackman, C., Hanson, D., & Lanasa, J. (1997). Social Relations in Culture and Marketing. Journal of Marketing Theory & Practice, 5(1), 144-153.
36. LaTour, M. (1997). Female Nudity in Print Advertising: An Analysis of Gender Differences in Arousal and Ad Response. Psychology and Marketing, 7(1), 65-81.
37. Lindridge, A., & Dibb, S. (2003). Is 'Culture' a Justifiable Variable for Market Segmentation? A Cross-Cultural Example. Journal of Consumer Behavior, 2(3), 269-287.
38. Lonner, W.J., & Berry, J.W. (1986). Sampling and Surveying. In W.J. Lonner & J.W. Berry (Eds.), Field Methods in Cross-Cultural Research (85-100). Beverly Hills, CA: Sage.
39. Lutz, R., Alwitt, L. & Mitchell, A. (1985). Affective and Cognitive Antecedents of Attitude toward the Ad: A Conceptual Framework. In L.F. Alwitt & A.A. Mitchell (Eds.), Psychological Processes and Advertising Effects: Theory, Research and Applications (45-63). Hillsdale, NJ: Lawrence Erlbaum.
40. MacKenzie, S., & Lutz, R. (1989). An Empirical Examination of Structural Antecedents of Attitude toward the Ad in an Advertising Pre-test Context. Journal of Marketing, 53 (April), 48-65.
41. Markus, H. (1977). Self-schemas and Processing Information about the Self. Journal of Personality and Social Psychology, 35, 63-78.
42. Mehta, A., & Purvis, S. (1997). Evaluating Advertising Effectiveness through Advertising Response Modeling (ARM). In W.D. Wells (Ed.), Measuring Advertising Effectiveness (325-334). Mahwah, NJ: Lawrence Erlbaum Associates.
43. Meyers-Levy, J., & Sternthal, B. (1991). Gender Differences in the Use of Message Cues and Judgments. Journal of Marketing Research, 28(1), 84-96.
44. Miller, G. (2001). Culture and Organizational Structure in the Middle East: A Comparative Analysis of Iran, Jordan and the USA. International Review of Sociology, 11(3), 309-325.
45. Miracle, G. (1988). An Empirical Assessment of the Usefulness of the Back-translation Technique for International Advertising Messages in Print Media. In J. D. Leckenby (Ed.), Proceedings of the 1988 Conference of the American Academy of Advertising (135-166) Austin, TX: University of Texas.
46. Miracle G. Chang, K., & Taylor, C. (1992). Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and U.S. Television Commercials. International Marketing Review, 9(4), 5-17.
47. Mueller, B. (1987). Reflections on Culture: An Analysis of American and Japanese Advertising Appeals. Journal of Advertising Research, 27(3), 51-59.
48. Munter, M. (1993). Cross-cultural Communication for Managers. Business Horizons, 36(3), 69-79.
49. Nunnally, J. (1978). Psychometric Theory. New York: McGraw-Hill.
50. O'Hara-Devereaux, M., & Johansen, R. (1994). Global Work: Bridging Distance, Culture, and Time. San Francisco, CA: Jossey-Bass.
51. Pollay, R., & Mittal, B. (1993). Here's the Beef: Factors, Determinants and Segments in Consumer Criticism of Advertising. Journal of Marketing, 57 (July), 99-114.
52. Prakash, V. (1992). Sex Roles and Advertising Preferences. Journal of Advertising Research, 32(3), 43-52.
53. Ramaprasad, I. (2001). South Asian Student Beliefs About and Attitude Toward Advertising. Journal of Current Issues & Research in Advertising, 23(1), 55-71.
54. Rodriguez C., Carrillat, F., & Jaramillo, F. (2004). A Meta-analysis of the Relationship between Market Orientation and Business Performance: Evidence from Five Continents. International Journal of Research in Marketing, 21(2), 179-201.
55. Rosner, H. (1996) Trapping Students in the Web. Brandweek, April 15.
56. Rotzoll, K.B., Christians, C.G. (1980). Advertising Agency Practitioners' Perception of Ethical Decisions. Journalism Quarterly, 57(3), 425-433.
57. Sandage, C., & Leckenby, J. (1980). Student Attitude toward Advertising: Institution vs. Instrument. Journal of Advertising, 9(2), 29-33.
58. Santos, S. (1976). Latin and American Students' View of Advertising. Journal of Advertising, 5(3), 35-39.
59. Sampson, E. E. (1977). Psychology and the American Ideal. Journal of Personality and Social Psychology, 35, 767-782.
60. Sears, D.O. (1986). College Sophomores in the Laboratory: Influences of a Narrow Data Base on Social Psychology's View of Human Nature. Journal of Personality and Social Psychology, 51(3), 515-30.
61. Shavitt, S., Lowrey, P., & Haefner, J. (1998). Public Attitudes Toward Advertising: More Favorable Than You Might Think. Journal of Advertising Research, 38, 7-22.
62. Sheth, J.N. (1970). Are There Differences in Dissonance Reduction Behavior Between Students and Housewives? Journal of Marketing Research, 7(2), 243-45.
63. Simpson, P., Horton, S., & Brown, G. (1996). Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects. Journal of the Academy of Marketing Science, 24(3), 257-262.
64. Steenkamp, J., & Baumgartner, H. (2001). Response Styles in Marketing Research: A Cross-National Investigation. Journal of Marketing Research, 38(2), 143-156.
65. Taylor, C., Miracle, G., & Wilson, D. (1997). The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials. Journal of Advertising, 26(1), 1-15.
66. Todeva, E. (1999). Models for Comparative Analysis of Culture: The Case of Poland. International Journal of Human Resource Management, 10(4), 606-624.
67. Triandis, H.C. (1989). The Self and Social Behavior in Differing Cultural Contexts. Psychological Review, 96, 506-520.
68. Tuyet, M., Thi, N., Jung, K., Lants, G., & Loeb, S. (2003). An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy; A Study of Urban Consumers in Vietnam. Journal of International Marketing, 11(2), 13-36.
69. Wang, C. (1997). An Experimental Investigation of the Moderating Role of the Connectedness-Separateness Self-schema in Cross-cultural Advertising. In W.M. Pride & G.T. Hult (Eds.), 1997 American Marketing Educators' Proceedings: Enhancing Knowledge Development in Marketing (40-41). Chicago, IL: American Marketing Association.
70. Wang, C. (2000). Right Appeals for the 'Right Self': Connectedness-Separateness Self-schema and Cross-cultural Persuasion. Journal of Marketing Communications, 6(4), 205-217.
71. Weber, M. (1922). The Social Psychology of World Religions. From Essays in Sociology. New York, NY: Oxford University Press.
72. Wells, W. D. (1993) Discovery-oriented Consumer Research. Journal of Consumer Research, 19 (4): 489-504.
73. Whitelock, J., & Rey, J.-C. (1998). Cross-cultural Advertising in Europe. International Marketing Review, 15(4), 257-277.
74. Widgery, R., & McGaugh, J. (1993). Vehicle Message Appeals and the New Generation Woman. Journal of Advertising Research, 33(5), 36-42.
75. Wilcox, J., Gyungtai, K., Gentry, J., Stricklin, M., & Jun, S. (1996). Advertising Presentations of the Independent versus Interdependent Self to Korean and U.S. College Students. In S.T. Cavusgil & C.R.Taylor (Eds.), Advances in International Marketing (159-174). Greenwitch, CT: JAI Press Inc.
76. Yang, C.C. (2000). Taiwanese Students' Attitudes towards and Beliefs about Advertising. Journal of Marketing Communications, 6(3), 171-183.
77. Yoon, G., Kim, U., Triandis, H., Kagitcibasi, S., & Choi, C. (1996). Individualism and collectivism. Newbury Park, CA: Sage.