Just say no to traditional student samples

Journal of Advertising Research

Volumn 41, Issue 5, 2001, Pages 63-71

  James, William L ^a   Sonner, Brenda S ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b TROY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0344539223     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/jar-41-5-63-71     Document Type: Article

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