Product motivation and purchasing activity: An exploratory study of consumers’ internet purchasing activity

Journal of Promotion Management

Volumn 6, Issue 1-2, 2001, Pages 31-43

  Dobie, Kathryn ^a,b   Grant, James ^c,d   Ready, Kathryn ^e,f  

^a UNIVERSITY OF MEMPHIS   (United States)

^b NORTH CAROLINA A AND T STATE UNIVERSITY   (United States)

^c MISSISSIPPI STATE UNIVERSITY   (United States)

^d WESTERN CAROLINA UNIVERSITY   (United States)

^e UNIVERSITY OF IOWA   (United States)

^f UNIVERSITY OF WISCONSIN EAU CLAIRE   (United States)

Author keywords

Consumers; Internet; Promotion; Shopping behavior; Shopping motivation

Indexed keywords

EID: 0011832428     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v06n01_04     Document Type: Article

References (8)

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