Implementation processes and performance levels of charity internet fundraising systems

Journal of Marketing Channels

Volumn 12, Issue 3, 2005, Pages 53-77

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Channel cannibalisation; Charities; Internet marketing; Online fundraising; Process formality

Indexed keywords

EID: 33746622066     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v12n03_04     Document Type: Article

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