A theory of successful product breakthrough management: learning from success

Journal of Product & Brand Management

Volumn 9, Issue 1, 2000, Pages 35-55

  Coskun Samli, A ^a   Weber, Julie Ann E ^a  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

Author keywords

New product development; Product innovation; Product management

Indexed keywords

EID: 0242495517     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010316320     Document Type: Article

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