The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success

Journal of Marketing Management

Volumn 17, Issue 7-8, 2001, Pages 705-738

  Avlonitis, George J ^a   Papastathopoulou, Paulina ^a  

^a NONE

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EID: 33746623796     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725701323366791     Document Type: Article

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