An empirical investigation of consumer ethics in a collectivist Arab culture: Customer-retailer relationship (CRR) approach

Journal of International Consumer Marketing

Volumn 16, Issue 3, 2004, Pages 25-54

  Al Wugayan, Adel A ^a   Rao, C P ^a  

^a KUWAIT UNIVERSITY   (Kuwait)

Author keywords

Arab culture; Collectivistic culture; Consumer marketer relationship; Ethically questionable behavior; Kuwait; Marketing ethics

Indexed keywords

EID: 33746616562     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v16n03_03     Document Type: Article

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