Direct-to-consumer advertising and the patient-physician relationship

Research in Social and Administrative Pharmacy

Volumn 1, Issue 2, 2005, Pages 211-230

  Shah, Mansi B ^a   Bentley, John P ^a,b   McCaffrey III, David J ^a,b   Kolassa, E Mick ^c  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b UNIVERSITY OF MISSISSIPPI   (United States)

^c Medical Marketing Economics LLC   (United States)

Author keywords

Communication; Direct to consumer advertising; Patient physician relationship; Satisfaction; Trust

Indexed keywords

ANTIULCER AGENT; DRUG; HISTAMINE H1 RECEPTOR ANTAGONIST; PROTON PUMP;

ADULT; ADVERTIZING; ARTICLE; DOCTOR PATIENT RELATION; DRUG ANTAGONISM; FEMALE; HUMAN; INTERPERSONAL COMMUNICATION; MALE; MIDDLE AGED; PATIENT SATISFACTION; QUESTIONNAIRE; TRUST;

ADULT; ADVERTISING; ADVERTISING AS TOPIC; ANTI-ULCER AGENTS; COMMUNICATION; FEMALE; HISTAMINE H1 ANTAGONISTS, NON-SEDATING; HUMANS; MALE; MIDDLE AGED; PATIENT SATISFACTION; PHARMACEUTICAL PREPARATIONS; PHYSICIAN-PATIENT RELATIONS; PROTON PUMPS; QUESTIONNAIRES; TRUST;

EID: 33745942493     PISSN: 15517411     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.sapharm.2005.03.008     Document Type: Article

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