Direct-to-Consumer Advertising of Prescription Drugs in Canada: Its Potential Effect on Patient-Physician Interaction

Journal of Pharmaceutical Marketing and Management

Volumn 12, Issue 1, 1997, Pages 1-21

  Maddox, Lynda M ^a   Katsanis, Lea Prevel ^b  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

^b Gina Cody School of Engineering and Computer Science   (Canada)

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EID: 84993805816     PISSN: 08837597     EISSN: 15408574     Source Type: Journal    
DOI: 10.3109/J058v12n01_01     Document Type: Article

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