Personalized web advertising method

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 3137, Issue , 2004, Pages 146-155

  Kazienko, Przemysław ^a   Adamski, Michał ^a,b  

^a WROCLAW UNIVERSITY OF TECHNOLOGY   (Poland)

^b UNIVERSIDADE NOVA DE LISBOA   (Portugal)

Author keywords

[No Author keywords available]

Indexed keywords

VECTOR SPACES; WEBSITES;

ADVERTISING CAMPAIGN; CONTENT MINING; ONLINE ADVERTISING; PERSONALIZATIONS; PERSONALIZED ADVERTISINGS; USER INPUT; WEB ADVERTISING; WEB USAGE;

MARKETING;

EID: 33745303216     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-27780-4_18     Document Type: Article

References (21)

1. Adams R.: Intelligent advertising. AI & Society, Vol.18, No.1 (2004) 68-81.
2. Aggarwal C.C., Wolf J.L., Yu P.S.: A Framework for the Optimizing of WWW Advertising. Trends in Distributed Systems for Electronic Commerce, International IFIP/GI Working Conference, TREC'98, Hamburg, Germany, LNCS 1402, Springer Verlag (1998) 1-10.
3. Amiri A., Menon S.: Efficient Scheduling of Internet Banner Advertisements. ACM Transactions on Internet Technology, Vol. 3, No. 4 (2003) 334-346.
4. Baudisch P., Leopold D.: User-configurable advertising profiles applied to Web page banners. Proc. of the First Berlin Economics Workshop, Berlin, Germany (1997) http://patrickbaudisch.com/publications/1997-Baudisch-Berlin- UserConfigurableAdvertisingProfiles.pdf.
5. Bilhev G., Marston D.: Personalised advertising - exploiting the distributed user profile. BT Technology Journal, Vol. 21, Issue 1 (2003) 84-90.
6. th International Conference on Knowledge-Based Intelligent Information & Engineering Systems, Wellington, New Zealand, LNAI, Springer Verlag (2004).
7. th International Database Engineering & Applications Symposium. IDEAS '04, Coimbra, Portugal, IEEE Computer Society (2004).
8. Kazienko P., Kiewra M.: Link Recommendation Method Based on Web Content and Usage Mining. New Trends in Intelligent Information Processing and Web Mining Proc. of the International IIS: IIPWM'03 Conference, Advances in Soft Computing, Springer Verlag (2003) 529-534.
9. Kazienko P., Kiewra M.: Personalized Recommendation of Web Pages. Chapter 10 in: Nguyen T. (ed.) Intelligent Technologies for Inconsistent Knowledge Processing. Advanced Knowledge International, Adelaide, South Australia (2004) pp. 163-183.
10. Kazienko P., Kiewra M.: ROSA - Multi-agent System for Web Services Personalization. AWIC'03. First Atlantic Web Intelligence Conference Proceedings, LNAI 2663, Springer Verlag (2003) 297-306.
11. Langheinrich M., Nakamura A., Abe N., Kamba T., Koseki Y.: Unintrusive Customization Techniques for Web Advertising. Computer Networks, Vol. 31 (11-16) (1999) 1259-1272.
12. Mobasher B., Dai H., Luo T., Sun Y., Zhu J.: Integrating Web Usage and Content Mining for More Effective Personalization. EC-Web 2000, LNCS 1875, Springer (2000) 156-176.
13. Montaner M., López B., de la Rosa J. L.: A Taxonomy of Recommender Agents on the Internet, Artificial Intelligence Review, Kluwer Academic Pub. Vol. 19 (4) (2003) 285-330.
14. th Int. WWW Conference, WWW2002, ACM Press, (2002) 536-541 http://www2002.org/CDROM/refereed/295/.
15. Online Advertising. DoubleClick Inc. (2004) http://www.doubleclick.com/ us/products/online_advertising/
16. Rasmussen E.: Clustering algorithms. In: Frakes W., Baeza-Yates R. (eds): Information retrieval: data, structures & algorithms. Chap. 16, Englewood Cliffs, NJ, Prentice Hall (1992) 419-442.
17. Rodgers Z.: Volume Up, Click-Throughs Down in Q4 '03 Serving Report. Jupitermedia Corporation, February 5 (2004) http://www.clickz.com/stats/markets/ advertising/article.php/3309271.
18. Salton G.: Automatic Text Processing. The Transformation, Analysis, and Retrieval of Information by Computer. Addison-Wesley, Reading, MA (1989).
19. Sung Min Bae, Sang Chan Park, Sung Ho Ha: Fuzzy Web Ad Selector Based on Web Usage Mining. IEEE Intelligent Systems, Vol. 18, No. 6, November/December (2003) 62-69.
20. Yao Y.Y., Hamilton H.J., Wang X.: PagePrompter: An Intelligent Agent for Web Navigation Created Using Data Mining Techniques. RSCTC 2002, LNCS 2475 Springer Verlag (2002) 506-513.
21. Yager R.R.: Targeted E-commerce Marketing Using Fuzzy Intelligent Agents. IEEE Intelligent Systems, Vol. 15. No. 6, November/December (2000) 42-45.