Improvements in practical aspects of optimally scheduling web advertising

Proceedings of the 11th International Conference on World Wide Web, WWW '02

Volumn , Issue , 2002, Pages 536-541

  Nakamura, Atsuyoshi ^a  

^a NEC CORPORATION   (Japan)

Author keywords

Electronic commerce; Inventory management; On line advertisement; Optimization; World wide web

Indexed keywords

EFFICIENT METHOD; INVENTORY MANAGEMENT; WEB ADVERTISING;

ELECTRONIC COMMERCE; INVENTORY CONTROL; OPTIMIZATION; SCHEDULING;

WORLD WIDE WEB;

EID: 77953031797     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/511446.511516     Document Type: Conference Paper

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4. G. Dantzig. "Linear Programming and Extensions". Princeton University Press, 1963.
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6. J. Tomlin. "an entropy approach to unintrusive targeted advertising on the web". In Proc. of the 9th International World Wide Web Conference, 2000.