A framework for the optimizing of WWW advertising

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 1402, Issue , 1998, Pages 1-10

  Aggarwal, Charu C ^a   Wolf, Joel L ^a   Yu, Philip S ^a  

^a IBM T J WATSON RESEARCH CENTER   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTIFICIAL INTELLIGENCE; COMPUTER SCIENCE; COMPUTERS;

GENERAL METHOD; SCHEDULING MODELS; WEB SERVERS;

ELECTRONIC COMMERCE;

EID: 84949191657     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/bfb0053397     Document Type: Conference Paper

References (4)

1. Ahuja, R., T. Magnanti, and J. Orlin, "Network Flows," Prentice Hall, 1993.
2. Press W., S. Teukolsky, W. Vetterling, and B. Flannery, "Numerical Recipes in C," Cambridge University Press, 1992.
3. Welz G., "New Deals," Internet World, April 1995, pp. 36-41.
4. Welz G., "The Ad Game," http://www.iw.com/1996/07/adgame.html.