The multinational corporation as a multilingual community: Language and organization in a global context

Journal of International Business Studies

Volumn 37, Issue 3, 2006, Pages 321-339

  Luo, Yadong ^a,c   Shenkar, Oded ^a,b,d  

^a UNIVERSITY OF MIAMI   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c Department of Graduate Business Studies ^*  (United States)

^d FORD MOTOR COMPANY   (United States)

Author keywords

Global strategy; Language design; Multilingual system

Indexed keywords

EID: 33744906774     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400197     Document Type: Article

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