Levi Strauss: An international marketing investigation

Journal of Fashion Marketing and Management

Volumn 8, Issue 4, 2004, Pages 389-398

  Vrontis, Demetris ^a   Vronti, Peri ^b  

^a INTERCOLLEGE   (Cyprus)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Clothing; Fashion; Marketing; Marketing strategy; Standardization

Indexed keywords

MARKETING;

EID: 18144372626     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020410559984     Document Type: Article

References (12)

1. Britannica Encyclopaedia (1999).
2. Business Week (1990), "For Levi's, a flattering fit overseas", Business Week, pp. 76-7.
3. Czinkota, M.R. and Ronkainen, I.A. (1995), International Marketing, 4th ed., The Dryden Press, Hinsdale, IL.
4. Jeannet, J. and Hennesey, H. (1998), Global Marketing Strategies, 3rd ed., Houghton Mifflin Company, Boston, MA.
5. Kotler, P. (1997), Marketing Management - Analysis, Planning, Implementation and Control, 8th ed., Prentice Hall, Englewood Cliffs, NJ.
6. Lehone, K. (1995), Business Review, Vol. 2 No. 2.
7. Levitt, T. (1983), "The globalisation of markets", Harvard Business Review, pp. 92-102.
8. Liedtke, M. (2003), available at: http://forums.transnationale.org/viewtopic.php?p=5277.
9. Ruigrok, W. and van Tulder, R. (1995), The Logic of International Restructuring, Routledge, London.
10. Terpstra, V. and Sarathy, R. (1994), International Marketing, The Dryden Press.
11. Vrontis, D. (2003), "Integrating adaptation and standardisation in international marketing, the AdaptStand modelling process", Journal of Marketing Management, Vol. 19 Nos 3/4, pp. 283-305.
12. Vrontis, D., Vignali, C. and Dana, L.P. (1999), An International Marketing Reader, ISSN 09053304 25X, The Manchester Metropolitan University, Manchester.