Segmenting china’s consumer market: A hybrid approach

Journal of International Consumer Marketing

Volumn 11, Issue 1, 1999, Pages 55-76

  Cui, Geng ^a  

^a HOWARD UNIVERSITY   (United States)

Author keywords

China s consumer market; Marketing strategy; Segmentation

Indexed keywords

EID: 0007471596     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v11n01_05     Document Type: Article

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