Values-based service brands: Narratives from IKEA

Managing Service Quality: An International Journal

Volumn 16, Issue 3, 2006, Pages 230-246

  Edvardsson, B ^a   Enquist, B ^a   Hay, Michael ^a  

^a KARLSTAD UNIVERSITY   (Sweden)

Author keywords

Brands; Corporate identity; Customer service management; Value added

Indexed keywords

EID: 33744815676     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520610663471     Document Type: Article

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