Connecting power with locus of control in marketing channel relationships: A response surface approach

International Journal of Research in Marketing

Volumn 23, Issue 1, 2006, Pages 13-29

  Kim, Stephen Keysuk ^a   Hsieh, Ping Hung ^a  

^a OREGON STATE UNIVERSITY   (United States)

Author keywords

Asymmetric effects; Directional derivative method; Locus of control; Power; Response surface

Indexed keywords

EID: 33644998241     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.01.003     Document Type: Article

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