Potential points of brand leverage: Consumers’ emergent attributes

Journal of Product & Brand Management

Volumn 11, Issue 4, 2002, Pages 198-212

  Bristol, Terry ^a  

^a ARIZONA STATE UNIVERSITY WEST   (United States)

Author keywords

Brands; Consumer behaviour; Leverage

Indexed keywords

EID: 84986019143     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210435416     Document Type: Article

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