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Marketing Management

Volumn 13, Issue 1, 2004, Pages 50-52

  Oliva, Ralph A ^a,b  

^a Institute for the Study of Business Markets   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542350776     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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