Benchmarking business-to-business electronic commerce

Benchmarking

Volumn 9, Issue 5, 2002, Pages 471-484

  McGaughey, Ronald E ^a  

^a UNIVERSITY OF CENTRAL ARKANSAS   (United States)

Author keywords

Benchmarking; Business to business marketing; Electronic commerce; Supply chain

Indexed keywords

COSTS; DATA TRANSFER; ELECTRONIC COMMERCE; MARKETING; PERFORMANCE; PRODUCTIVITY; SALES;

SUPPLY CHAIN;

BENCHMARKING;

EID: 0242301606     PISSN: 14635771     EISSN: None     Source Type: Journal    
DOI: 10.1108/14635770210451473     Document Type: Article

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