Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s

Sex Roles

Volumn 35, Issue 3-4, 1996, Pages 185-203

  Allan, Kenneth ^a   Coltrane, Scott ^b  

^a UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037958365     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/BF01433106     Document Type: Article

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